Hi, I’m Ani NERSESSIAN
A visual merchandising specialist and the face of VM ID.
I hold a B.Des from Toronto Metropolitan University’s Fashion Communications program and have also taught the VM & Display courses at TMU’s and Seneca Polytechnic’s Schools of Fashion.
After 15+ years in the retail industry, working at various brands/companies such as Holt Renfrew and Adidas Group Canada, I founded VM ID to be able to share my knowledge and skills with a wide range of retailers of all sizes, helping them create the perfect visual identity for their brand.
I believe that no retailer can afford to be without a strong visual merchandising strategy and through my work I help to diagnose the opportunities, maximize productivity of the selling space and elevate the brand image, all while catering to each business’ specific needs, no matter the size. Big or small, we support them all! We also help to equip retailers with the necessary tools, training and guidelines so that they can be more effective with their visual merchandising internally.
the team
And of course, none of this would be possible without an incredibly talented team to help bring the vision to life.
The VM ID team consists of experienced stylists, merchandisers, consultants, prop crafters and installers from a wide range of retailers and environments, with a broad variety of expertise at both in-store and corporate levels.
Let’s work together to boost your visual identity so you can get back to running your business.
“I had the pleasure of working with VM ID Inc. for my small business shop set-up. Sales from the space have more than doubled since finishing. I cannot say enough good things about the entire team and their efforts. I HIGHLY RECOMMEND VM ID Inc. I am sure I will have more spaces in the future and I have only one place to look for all my visual merchandising and set-up needs...VM ID Inc.!”
Some of the clients and audiences which we have been honoured to serve are Oxford Properties, Cadillac Fairview, Morguard, JLL, One of a Kind Show, Stackt Market, Signatures Shows, The Mode Show, CanGift, Loblaws, Joe Fresh, Estee Lauder Companies,