BRICK & MORTAR PACKAGES

Why do you need a visual merchandising strategy?

Because a visual merchandising strategy created by a trained professional means: ​

  • Attracting the right customers to the store, engaging them while they’re there and converting them into buyers and returning customers.

  • Increasing space productivity and product turnover.

  • Silently yet strategically selling your merchandise through impactful visual presentation.

  • Standardizing your visual merchandising processes for operational efficiency and consistency.

  • Elevating and strengthening your brand’s identity.

We have a variety of consulting and service packages available to suit every need but we can also work together to customize just the right package for you.

Packages listed start at $599+HST

 

VM ID Full SPACE Audit

Starting at $2700+ for full consultation package listed

Unveil opportunities to elevate your current retail space to its fullest potential! Let us diagnose quick-fixes and long-term solutions so your space is more productive for you.

This consultation package provides a more in-depth assessment of visual merchandising opportunities to elevate and optimize key selling areas. The comprehensible notes allow for internal execution, with the option to add-on additional support as needed.

Includes:

1.     On-Site Walk-Through Assessment – A thorough, 1.5-hour in-person evaluation to analyze your store’s layout, displays, and overall visual merchandising strategy.

2.     Expert Insights and Recommendations – Professional guidance on optimizing key areas such as window displays, launch zones, hot spots, space planning, visual merchandising, signage, and addressing gaps in props/VM tools to elevate your store's presentation standards.

3.     Competitor Space Analysis – A comparison of two competitors' retail spaces, highlighting key differences and opportunities for you to stand out and improve your in-store experience.

4.     Window Display Design Package – Three fully conceptualized window display designs:

a.    A generic design for everyday use.

b.    A seasonal feature to capture timely trends.

c.     A product or campaign-specific display to promote key items or events. Each design includes detailed breakdown notes for easy internal execution.

5.     Launch Zone Display Renderings – Three strategic launch zone designs to enhance in-store presentation, with clear breakdown notes for seamless internal setup. 

6.     High-Level Space Plan – A comprehensive, top-down layout to optimize your store's flow and organization, ensuring customers can easily navigate and engage with products.

7.     Visual Merchandising Diagrams – Detailed diagrams of three key areas, providing a clear visual guide for setting up displays that align with your store’s overall vision and merchandising goals.

8.     Re-Cap Report – A complete report summarizing the evaluation, designs, and insights, with actionable next steps to drive results and enhance store performance. 

9.     Exclusive Discount – Receive a 10% discount on your next booked services, providing continued support as you implement these recommendations.

NEW: Maximize your VM strategy & unlock deeper insights with our sales analytics add-on, offering detailed pre- and post- VM-ID intervention sales data to help you track performance, optimize results, and maximize ROI on your in-store displays.

Other suggested add-ons:

> Sourcing help

> Visual Merchandising labour

> Retail Revamp/ New Store Set-Up package (see below)

 

VM ID Express SPACE Audit

Starting at $599+ for full consultation package listed

Find out how your retail space can be better optimized and elevated with this starter consultation package!

This assessment provides you with a high-level diagnosis of opportunities within your space. The comprehensible notes allow for internal execution, with the option to add-on additional support as needed.

Includes:

1.     On-Site Walk-Through Assessment – A comprehensive 1.5-hour on-site evaluation to assess your store’s layout, displays, and visual merchandising opportunities.

2.     Expert Recommendations – Professional guidance on optimizing window displays, launch zones, hot spots, space planning, visual merchandising, signage, and addressing prop/tool gaps for a cohesive and engaging store environment. 

3.     Re-Cap Report – A detailed report with visual references and clear, actionable steps to implement improvements.

4.     Follow-Up Call – A strategy session to discuss next steps, ensuring alignment and support for moving forward.

5.     Exclusive Offer – Enjoy a 10% discount on your next booked services.

NEW: Maximize your VM strategy & unlock deeper insights with our sales analytics add-on, offering detailed pre- and post- VM-ID intervention sales data to help you track performance, optimize results, and maximize ROI on your in-store displays.

Suggested add-ons:

> Retail Revamp/ New Store Set-Up package (see below)

A retailer was struggling selling their products, as the customers were expecting lower prices. After re-working the merchandising strategy to create a higher end product presentation, the overall sales increased and the higher-priced items started to sell more easily
— case study: beauty & wellness retailer, Windsor on

Retail Revamp/ NEW STORE SET-UP

Starting at $4450+ for full package listed, based on 1000+ sq. ft.

If your space is less than 500 sq. ft., ask us about our New Store Mini package!

This package makes your retail space feel like new again with a face lift to keep it fresh, inviting and contemporary. Or, use it your space started on the right foot by setting up visual merchandising direction and support from the get-go.

Includes:

- Initial project kick-off consultation

- Visual Merchandising concept boards

- Space planning blueprint with visual merchandising zone plan ad fixture layout

- Key display area renderings

- Visual Merchandising Specialist labour for initial set-up and return finessing

- VM Standards Guideline creation with staff training

- Project management / coordination

Suggested add-ons:

> Ongoing VM Engine (See below)

 
Window display merchandiser staging and styling table for perfect visual merchandising at home decor store

VM ONGOING BARE ESSENTIALS

Starting at $1500+ as a package deal for the full package listed

***SPECIAL OFFER: Save an additional value starting at $600 by booking minimum four flips in a year!***

Imagine having all the bare essentials of VM refreshes at your fingertips, effortlessly maintaining your retail space for seasonal resets. Say goodbye to the stress and time spent worrying about your VM strategy and professional representation. Our comprehensive package allows you to focus on what matters most – running your business successfully.

Package Kit:

> Captivate customers with stunning yet effective window display designs accompanied by easy execution guidelines.

> Master the art of setting up feature zones with step-by-step instructions and guidelines for seamless execution.

> Let our experienced team finesse the interior store, providing expert talent through hands-on merchandising labour and support for your display areas.

> Further enhance the support with by benefiting from a post-execution feedback consultation.

Suggested add-ons:

> Concept Ideation

> Space plan for flips

> Additional renderings

> Additional Visual Merchandising labour support

***Remember, to unlock the incredible savings, secure all four dates at once. Please note that the discounts do not apply to material purchases or sourcing add-ons.***

Ani Nersessian and her team are experts in VM... their drive to deliver against customer insights and brand alignment is absolutely matched with their desire for perfection in execution! Ani worked with me on two store realignments and upgrades.

I highly recommend Ani and her team for any business that needs a leg up on the competition and to draw customers into their store and have them increase their spend!”
— MICHAEL SKINNER / PRESIDENT / SMI MARKETING

Not sure what you need? Get in touch with us and we can chat further about what services would be best suited for your business.