How to Adapt Your Presentation Style for Any Selling Space

OLAEDA NEW SHOWROOM OPENING, VISUAL MERCHANDISING SERVICES THROUGH SET-UP DESIGN AND MERCHANDISING EXECUTION — OLAEDA SHOWROOM. PHOTOGRAPHY BY LIL CRUSH PHOTOGRAPHY.

Every retail space - no matter how big, small, new or old - matters!

Whether you’re running a brick-and-mortar store, market, event space, or even just a tiny shelf within a service-based business (like a salon), if you’re showcasing goods, you've got yourself a selling space!

But let's face it, running these spaces comes with a price tag. From inventory costs to labour expenses, rental fees, marketing efforts, and everything in between, the investment is significant. That's why maintaining a strong brand presence across all your selling spaces is incredibly important. Consistency is key; otherwise, you risk diluting your brand's identity and starting from scratch with each new venture!

To maximize your efforts - and save the necessary costs - it’s crucial to implement visual merchandising standards that work best for your business and brand image.

Here's the ideal roadmap (In the perfect case where we aren’t limited by dates or rental contracts!)

#1 Define your flagship

Your flagship space is your “crown jewel,” or your brand's truest showroom. It's where you invest the most resources and effort to showcase your offerings in the best light possible. All ideal methods of presentation are reflected here, meaning this is the one that should get prioritization in terms of where to focus revamping efforts and resources.

#2 Strategize and execute your Visual Merchandising plan (And who better to trust than the experts?)

If you’re unsure of which service to start with, we highly suggest booking a discovery call first!

#3 Patience is key

Your favourite brands weren’t created in a day, and neither is a flawless merchandising strategy. Take time to evaluate outcomes and tweak until you hit the sweet spot.

#4 Establish visual merchandising guidelines

Document your successful strategies into clear guidelines that ensure consistency across all your spaces. These guidelines are tools for maintaining your brand's integrity and streamlining setup processes, so you won’t have to continue starting from scratch.

While you’re at it, you should create variations of these guidelines for your additional spaces (Other brick and mortar locations, showrooms, marketplaces, elevated premium shows, wholesale accounts in other stores, and pop-up opportunities.) You may even subcategorize each type of “space” based on size, demographics, logistics and location.

By testing these guidelines in one area before expanding to multiple locations, you'll prevent wasted efforts and create a stronger brand image through consistent presentation. Plus, set-ups will go faster and you can eliminate guesswork altogether!

Let’s get in touch to see how you can create more cohesion between all of your selling spaces!