Posts in Bricks & Mortar Advice
Effective Technology in Retail Presentations

Visual merchandising is a critical component of retail success, serving as a silent selling tool that significantly influences customer behaviour and sales outcomes. It combines aesthetics, branding, and customer experience to create an environment that not only attracts customers but also encourages purchases and fosters brand loyalty.

Here are five ways visual merchandising can enhance your retail strategy:

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Holiday Retail Display Trends 2024

Visual merchandising is a critical component of retail success, serving as a silent selling tool that significantly influences customer behaviour and sales outcomes. It combines aesthetics, branding, and customer experience to create an environment that not only attracts customers but also encourages purchases and fosters brand loyalty.

Here are five ways visual merchandising can enhance your retail strategy:

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Increase Profitability Through Visual Merchandising

Visual merchandising is a critical component of retail success, serving as a silent selling tool that significantly influences customer behaviour and sales outcomes. It combines aesthetics, branding, and customer experience to create an environment that not only attracts customers but also encourages purchases and fosters brand loyalty.

Here are five ways visual merchandising can enhance your retail strategy:

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Key Adaptation Strategies for Retailers in 2024

Retailers in Canada are adapting to the current economic challenges through a variety of strategies aimed at enhancing efficiency, leveraging technology, and improving customer and employee experiences.

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What to Know About Sales Floor Allocation

Here’s how a well-thought-out space plan can guide customers seamlessly around your store, leading to increased sales and satisfaction!

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October: The holiday-heavy month! How do we choose which to prioritize?

October means the exit of “Back to School” and the transition to Fall, Thanksgiving, Halloween, and early sightings of the Holiday season! But with so many themes in one month, does it make sense for retailers to represent every holiday in their stories? Here are 12 ways to find out which holidays you should prioritize in your business!

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How to Raise the Perceived Value of Your Products

Don't let budget constraints or time limitations deter you from showcasing your products with pride and integrity! In our blog post, we’ll share our top tips and tricks to help you increase the perceived value of your products.

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Here’s How Often You Should Change Up Your Retail Presentation

Avoid “Display Fatigue” and freshen up your retail presentations by following these general guidelines for your ongoing Visual Merchandising operations!

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FAQ: How Can We Come Up With a Space Plan?

We may know what we need to do for ideal retail visual merchandising presentations, but find ourselves short of being able to achieve it. After all, we are human, and life brings all sorts of challenges, resulting in facing shortages in key resources. These resource shortages may be time, energy, manpower, space, and/or budget.

Let’s talk about our favourite top 5 hacks to cheat Visual Merchandising when we are low in any of the above!

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Visual Merchandising Top Cheats During Tricky Times

We may know what we need to do for ideal retail visual merchandising presentations, but find ourselves short of being able to achieve it. After all, we are human, and life brings all sorts of challenges, resulting in facing shortages in key resources. These resource shortages may be time, energy, manpower, space, and/or budget.

Let’s talk about our favourite top 5 hacks to cheat Visual Merchandising when we are low in any of the above!

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Top 5 Visual Merchandising Misses and Wins

After working in the retail industry for 15+ years, I have personally run into my own unique set of opportunities and common misses in the Visual Merchandising world. Here are those opportunities and misses, and how I believe you should take advantage of them if I was in your shoes!

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Lifestyle vs. Commodity Visual Merchandising

In Visual Merchandising, there are two types of presentation styles that speak to the wants and needs of customers: Lifestyle and Commodity-Driven Merchandising. In this blog post, we’ll dive into details about the benefits of each presentation style so you can understand why they matter in your annual sales and marketing plan, and how they can improve your customers’ overall shopping experience.

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The 5 Key Elements of Visual Merchandising

When some people hear the words “visual merchandising,” they usually get confused or flustered. They may know it's an important retail term, but not sure exactly what it is, how to do it well, or where to even start. Let’s start here!

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