The Annual Marketing Focus Calendar

Planning month-to-month and even week-to-week in retail is certainly understandable. And that’s because we must be reactive to sales results and consumer shopping behaviours. However, it is important to also be proactive, which is where the ANNUAL FOCUS CALENDAR comes into play. 

An Annual Focus Calendar is a look at the entire year, highlighting key holidays (that are relevant to your customers and offerings), as well as seasonality and local events that would bring more traffic to your storefronts. In doing this, you are able to plan your product focuses in advance, and at the right times, to maximize their selling potentials. You don’t need to decorate for every holiday but you do need to consider how your offerings tie into them to remain relevant and fresh to your market.

Dig in to discover which events and holidays are significant to your market, and then take a big step back and look at your strategy from a higher-level perspective!