We’ve been advising everyone to plan the Visual Merchandising of a space for the LAZIEST customer, we should be strategizing for the BUSIEST customer. Because the busy customers are the ones who are actually open to purchasing, but truly put the impact of your retail presentations to the test. Here’s why and how:
Read MorePlanning month-to-month and even week-to-week in retail is certainly understandable. And that’s because we must be reactive to sales results and consumer shopping behaviours. However, it is important to also be proactive, which is where the ANNUAL FOCUS CALENDAR comes into play.
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