When You Can't "Shop Straight", Blame VM

Teaching Visual Merchandising & Display at Ryerson's School of Fashion is wrapped up for the semester, and this student quote was my very favourite on the last day of class. Although I'm not sure if I've changed the student's shopping experience for the better or worse, I know they've gained the perspective they need to succeed in Visual Merchandising. This reveals the impact of being equipped with Visual Merchandising principles: you constantly see opportunities to refresh, revamp, improve.

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Learning from the Freshest Perspectives

There is also a huge benefit to extending your Visual Merchandising (VM) insight to teaching at a university; learning these young students' reflections on VM means learning what retail trends are attracting them. The most common threads were: minimal product presentation, Instagram-worthy presentations and experiences, as well as options against non-gender binary shopping.

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