The DIY Tool: Competitor Comparison Assessment helps to assess the status of the retail presentation through visual merchandising compared to that of top competitors’. Through a guided criteria, this tools walks the user through each phase that a customer forms an impression, where they are able to quantify their rating within the assessment templates. This guided assessment will help to target areas of opportunity for elevating the merchandising presentation to better compete with competitors!

Areas that this assessment focuses on are:

• Storefront

• Entry point

• Visual pulls

• Merchandising

• Navigation

• Signage

• General standards

With this DIY TOOL, you will receive:

• Downloadable assessment sheets with lists of criteria per category to guide the ratings.

• Each sheet has room to weigh up to 3 competitors versus your own store.

• The format allows to cut the pages in half for a more manageable size for on-site note-taking..

Due to the nature of this product, all sales are final. However, if within 60 days of purchasing this tool, you decide that you would rather have a professional diagnose your opportunities vs. your competitor, you may choose to upgrade to a consultation by VM ID, and the original download cost will be credited.