Busiest Time Of The Year
As we (or you - as retail owners) are deeply in the busiest time of year, it's important to take full advantage to benefit the rest of the year! Don't forget to stop, observe, think, document and learn all that you can!
See this handy list to make relevant observations
> What section are most customers gravitating towards?
> How are they interacting with the products? (Too much? Too little?)
> What sections are being missed by customers?
> Once they start their shopping experience, how is the rest of the shopping momentum? Speeding up, maintained at a constant rate or diminishing?
> Are there are any common reactions?
> What are differences in shopping behaviours between your space and your neighbours'?
> Are customers asking for products that you currently have?
> What is their reaction to your holiday displays?
> Has there been an increase in key performance indicators compared to the pre-Holiday season?
And how to decipher these observations? Get in touch to translate them into key learnings with a fresh set of eyes!