Visual merchandising is a critical component of retail success, serving as a silent selling tool that significantly influences customer behaviour and sales outcomes. It combines aesthetics, branding, and customer experience to create an environment that not only attracts customers but also encourages purchases and fosters brand loyalty.
Here are five ways visual merchandising can enhance your retail strategy:
Read MoreHere’s how a well-thought-out space plan can guide customers seamlessly around your store, leading to increased sales and satisfaction!
Read MoreHere’s how you can create compelling visual merchandising presentations in your retail store without breaking the bank!
Read MorePreparing your retail store for the holidays? We’ll walk you through our personal visual merchandising suggestions for getting your store ready for every holiday phase and beyond!
Read MoreOctober means the exit of “Back to School” and the transition to Fall, Thanksgiving, Halloween, and early sightings of the Holiday season! But with so many themes in one month, does it make sense for retailers to represent every holiday in their stories? Here are 12 ways to find out which holidays you should prioritize in your business!
Read MoreDon't let budget constraints or time limitations deter you from showcasing your products with pride and integrity! In our blog post, we’ll share our top tips and tricks to help you increase the perceived value of your products.
Read MoreAvoid “Display Fatigue” and freshen up your retail presentations by following these general guidelines for your ongoing Visual Merchandising operations!
Read MoreAfter working in the retail industry for 15+ years, I have personally run into my own unique set of opportunities and common misses in the Visual Merchandising world. Here are those opportunities and misses, and how I believe you should take advantage of them if I was in your shoes!
Read MoreIn Visual Merchandising, there are two types of presentation styles that speak to the wants and needs of customers: Lifestyle and Commodity-Driven Merchandising. In this blog post, we’ll dive into details about the benefits of each presentation style so you can understand why they matter in your annual sales and marketing plan, and how they can improve your customers’ overall shopping experience.
Read More… adding decorative props is one of the last phases of creating your holiday set-up. Consider it the cherry on top. To strategize your visual merchandising set-ups for Holiday 2022 in a way that will really make an impact on your holiday sales, let’s start from the very beginning, which is always the ORGANIZATION.
Read MoreAs we (or you - as retail owners) are deeply in the busiest time of year, it's important to take full advantage to benefit the rest of the year! Don't forget to stop, observe, think, document and learn all that you can!
Read the list below for what to capture during this time.
What should the “Holiday Season” look like? How do we romance and charm without offending anyone? Sometimes trying too hard to cater to everyone results in catering to no one.
Read MoreAs we have proudly been working on design projects for the Toronto Christmas Market and the One of a Kind Show, booth design is on the very top of our minds during this time of year!
What is our thinking process when designing these spaces? It really depends on whether there is an existing design or we are starting from scratch! Here are the factors we consider:
In case you missed the webinars on these two VM topics presented for CanGift's audience, here they are, ready for your viewing convenience!
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