Retailers often ask: how much of VM is just about making things look nice versus driving measurable business outcomes? The answer lies in strategy. A poorly set-up space deters shoppers, reduces dwell time, and negatively impacts sales. But when we apply business acumen to visual merchandising, we transform stores into high-functioning, sales-driven environments.
Read MoreAs we (or you - as retail owners) are deeply in the busiest time of year, it's important to take full advantage to benefit the rest of the year! Don't forget to stop, observe, think, document and learn all that you can!
Read the list below for what to capture during this time.