Trade Shows provide plenty of opportunities for business owners to grow their brand- but only if they know how to use these opportunities. It's not enough to have a booth with your company name on it - you need to engage prospective customers, make them want more of what you offer and make them love your brand before they go back home. Trade Shows are also an excellent opportunity for brands to gain valuable feedback from participants on new items/services.
Read MoreWeβve been advising everyone to plan the Visual Merchandising of a space for the LAZIEST customer, we should be strategizing for the BUSIEST customer. Because the busy customers are the ones who are actually open to purchasing, but truly put the impact of your retail presentations to the test. Hereβs why and how:
Read More