Trade Shows provide plenty of opportunities for business owners to grow their brand- but only if they know how to use these opportunities. It's not enough to have a booth with your company name on it - you need to engage prospective customers, make them want more of what you offer and make them love your brand before they go back home. Trade Shows are also an excellent opportunity for brands to gain valuable feedback from participants on new items/services.
Read MoreVisual merchandising is a retail necessity that is often absorbed into regular staff responsibilities in small businesses, who don’t have the budget nor the need to hire a merchandiser full-time. What this often means is that it is not quite given the full focus, or it is being handled by someone who is inexperienced and lacking the proper VM knowledge.
Read MoreSo if VM ID is in reference to a Visual Merchandising identity, what does that mean exactly? Similar to how a logo is the label of a brand image, the visual merchandising is also a part of its culture. Whether there are multiple locations that need a common thread or a single store needs to reinforce its brand image, visual merchandising impacts the customer’s perception of how established the brand is, how shoppable the store is, the value of the products, and its supports of its operational needs.
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