After working in the retail industry for 15+ years, I have personally run into my own unique set of opportunities and common misses in the Visual Merchandising world. Here are those opportunities and misses, and how I believe you should take advantage of them if I was in your shoes!
Read MoreIn Visual Merchandising, there are two types of presentation styles that speak to the wants and needs of customers: Lifestyle and Commodity-Driven Merchandising. In this blog post, we’ll dive into details about the benefits of each presentation style so you can understand why they matter in your annual sales and marketing plan, and how they can improve your customers’ overall shopping experience.
Read MoreWhen some people hear the words “visual merchandising,” they usually get confused or flustered. They may know it's an important retail term, but not sure exactly what it is, how to do it well, or where to even start. Let’s start here!
Read MoreWe are starting to see an end to the quiet period for some, and we all need to think about how we will need to adapt for new consumer behaviours and needs. What could this mean for Visual Merchandising? Well, considering VM is meant to be communicating a message, there are several messages that are imperative to communicate to customers as they start coming back into our spaces. Many of these messages are true for online marketing as well:
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