Retailers often ask: how much of VM is just about making things look nice versus driving measurable business outcomes? The answer lies in strategy. A poorly set-up space deters shoppers, reduces dwell time, and negatively impacts sales. But when we apply business acumen to visual merchandising, we transform stores into high-functioning, sales-driven environments.
Read MoreToo many are ignoring the significance of "experiential retail" because it sounds overwhelming to them. It doesn't need to be what you think.
The three most common terms you’ve probably hearing in the retail world are:
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